the past few days,
Internet TV
The hot, sparked the Chinese color TV enterprises Rethinking innovation. Reporter noted that, as early this year, domestic color TV enterprises to participate in market competition, the main product weight, the Internet is built on the flat panel TV technology based on the content and information integration platform for innovation and industry.
Industry observers point out that Internet television to achieve the domestic enterprises in the two-tier flat-panel market, Breakthrough: First, move the content from the product manufacturer and information provider; second is to get rid of foreign-funded enterprises
Flat Panel TV
Hardware control, trying products, software and application levels to find the right new product definition.
Internet TV is only the beginning
Earlier this year to Changhong,
Hisense
As the representative of the domestic color TV giants will take the lead in the domestic market to launch Internet TV, as the television display terminals as a family home multimedia entertainment and information to share content carrier extension, the domestic color TV enterprises on the Internet, high hopes for the future development of television.
Since then,
TCL
, Skyworth, Xoceco, Haier and other companies have also launched the Internet TV, and behind the overall development of television content and information supply. The short term, the Internet TV market, TV has rapidly become the hottest product. In response, industry observers point out that compared with ordinary flat TV, Internet TV’s price is not expensive, and there is more value-added features, positioning their products to meet the current needs of urban middle-aged consumers to use.
Surface, the domestic enterprises is the introduction of Internet TV content from a commercial manufacturer to change, but at this stage in the content level, the company has not charged or achieve profitability. In this regard, Changhong Group, told reporters early on the proposed 5 years ago, Changhong, “coordinate” strategic planning, from television content providers to change the manufacturer is an enterprise business model innovation and change. Not rule out bigger and stronger as the Internet television, the company will spend more on the supply of product content, while content will be appropriate to take customization business model.
Reporter noted that Internet TV is just business to explore new business models of a project. Several years ago, some domestic color TV enterprises have been doing from the manufacturer to
Service
Business of exploration and transformation. Hisense will break away to set up a separate service Zevi services company, TCL is well established tree specialist electrical chain, is committed to 34 markets
Sell
Wholesale business. While in the service of Changhong’s a big step process, has set up a Hong letter software company, fast point of interest
Home Appliances
Services company, musician, and easy to sell the company Changhong livelihood logistics and transport companies.
Letter for software company behind the creation of Rainbow, Changhong Ren Zonggui chief information officer told reporters that its predecessor is that the information within the department, mainly to provide information within the enterprise software and content services. Later, as large manufacturers like Changhong service accumulated during the mature experience of a number of manufacturers began to offer ERP software and other information management services. Hong letter software sales revenue of 30 million yuan last year, although small, but high returns. Ren Zonggui also told reporters that when born out of the Baosteel Group Baosight year, sales had reached more than 20 billion yuan, the profit is considerable.
Assistant General Manager Morvern
Chang Wei told reporters that the service is a process of transformation, is still in trial stage, and can not say we should abandon the manufacture of Transformation Services, both of which are mutually promoting. Services through the development of enterprises in the manufacturing sector would like to search for multiple projects and profits outside the points to make up for manufacturing industry profits to the embarrassment.
Three-dimensional plate layout and a process
Internet TV
If only TV companies change business models as a test of water, then competition in the flat panel industry, also have to build on the television as a display terminal device’s overall control, can grasp the direction of future development of color TV industry also be able to lead the trend and even lead product in the future.